Do you need a Smart Device Web Site
As smart devices and mobile phones with internet access are being introduced
at a fast rate into the consumer market it is easy to see that they are going to
need web sites that will be design suit their products specifications. A normal web site will
display but it has the issue of having being designed for a large screen and this can affect
the way it looks.
This has created a great opportunity for site providers to expand the promotion
of their service or product to a even wider community. Web sites like Google and Yahoo
all have mobile web sites for smart devices.
The reason they are creating mobile web sites is the benefits it gives the web site owner. For a web site to work properly it needs to have three things, firstly, people to come, then to read what service or product is being displayed and lastly you want them to come back more that once.
With the expansion of mobile devices people will still need the same requirements but in a smaller environment. So having a mobile web site that is compliant with W3C mobile standard will allow the owner of the site achieve this goal.
There are other benefits to having a mobile web site. It shows the user that this company is wanting to keep up with current technologies. It uses less bandwidth as Smart Phone web sites are inherently smaller. A mobile web sites content has to be more direct, the reason being the size of the screen which means a user can obtain information quickly. An example of this is if a user needs your contact details quickly, by having a mobile site they only need to use their device to obtain the information.
There are minor issues with mobile web sites. There are so many different screen sizes it creates issues with the design. But it is not unachievable, at purencool we have been able to overcome this by designing mobile web sites for all major phones. Also you have to have a seperate site for mobile. The way we get around that is by dyanmically dragging the information from the main site and modifying it. This means the mobile site is not that different from the main site.
So creating a mobile web site the user that comes to a web site using a mobile device will have the ability to read with minor irritation. As for web site owners this will create conversions and increase profits. This is why purencool have created their own mobile web site.
If you get the chance to see purencools mobile site through a mobile device you will notice that it is does not have all the funtionality of the main site and is streamlined. This is so the user does not get overwhelmed and leaves the web site.
If you want to know more about this or other sevices we provided please contact us.